Apple Ads for Indie App Developers: Worth It? (2026)
Apple Ads (formerly Apple Search Ads) for indie devs: Basic vs Advanced, small-budget campaign setup, break-even maths and when not to run it at all.
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Apple Ads (formerly Apple Search Ads) for indie devs: Basic vs Advanced, small-budget campaign setup, break-even maths and when not to run it at all.
Apple rejected 2.09M of 9.1M app submissions in 2025. The 12 most common App Store rejection reasons, the guideline behind each, and a pre-submission checklist.
Apple Developer individual vs organization: both cost 99 USD a year, but seller name, D-U-N-S, team access and EU address display differ. Plus Google Play.
How to market a mobile app with no budget: Apple and Google Play free levers, honest review prompts, communities, press, a channel table and a 90-day plan.