Google Ads for Bootstrapped SaaS: A Small-Budget Playbook
Google Ads for SaaS on a small budget: budget maths, exact and phrase match, negatives, conversion tracking and landing pages, using Google's own docs.
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5 posts
How to Write a SaaS Refund Policy (With Template)
How to write a SaaS refund policy: sections to include, refund windows, prorated maths, annual plans, EU/UK 14-day rules, chargebacks and a template.
How to Write a Privacy Policy for a SaaS (2026)
How to write a SaaS privacy policy: the 12 sections to include, plain-language layering, US state basics, generator prices from $5/mo, and when to pay a lawyer.
How to Write Terms of Service for a SaaS (Without a Lawyer)
How to write SaaS terms of service without a lawyer: the clauses that matter, a clickwrap acceptance flow, generator prices, and when to pay a lawyer.
Usage-Based Pricing for Bootstrapped SaaS: A Solo Founder's Guide
Usage-based pricing for a bootstrapped SaaS: pick one value metric, charge a base fee with included usage, add spend caps, and pick a billing tool that fits.