AI Mode Slowed Google's Search Ad Growth. What Founders Should Do
Alphabet's Q3 search ad revenue grew 12% to $63.3 billion, but AI Mode monetises less and queries are three times longer. What founders should change.
Blog · Tag
#marketing
11 posts
How to Block AI Crawlers Without Vanishing From AI Search
Disallow GPTBot, ClaudeBot and Google-Extended for training while keeping OAI-SearchBot and Claude-SearchBot. Per-bot robots.txt rules plus the new shared token.
One robots.txt Line Now Opts You Out of AI Training (Almost)
OpenAI, Google, Microsoft and Anthropic will honour one shared robots.txt token for AI training preferences. What the signal does and does not do.
Reddit Is Going Logged-In. Your Search Traffic Lesson
Reddit is moving to a logged-in experience as search referrals fall. What the shift means for founders who depend on search and community traffic.
Google Is Selling Ads Inside AI Answers. Rethink Your Distribution
Google is scaling sponsored placements inside AI Mode to ten more countries and adding multi-turn ads. Here is what that means for bootstrapped distribution.
How to Write an llms.txt File (With a Template for Founders)
An llms.txt file gives AI agents a short markdown map of your site. Here is the v2 format, a copyable template for a small SaaS and how to test it.
How to Get Backlinks for a New Startup
Get backlinks for a new startup without buying links or spamming inboxes: create citable assets, target relevant pages, pitch specifically and track referrals.
How to Optimize for AI Search Answers (GEO)
Optimize for AI search answers with direct answers, clear headings, quotable definitions, sources, structured data and crawlable pages that machines can cite.
How to Write a Product Launch Announcement
Write a product launch announcement that gets read: lead with the problem, show what is usable now, state access clearly and give every channel one next step.
How to Market an API to Developers Without a Large Audience
Learn how to market an API with problem-led positioning, useful docs, a fast first successful call, clear limits, examples and permitted developer channels.
10 Free Marketing Channels for Bootstrapped Makers
Ten free marketing channels for bootstrapped makers, with current rules, practical playbooks and named examples for choosing where to spend time.