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Finding customers without turning the product into a megaphone.

These guides cover how a solo or bootstrapped maker gets a product in front of the people who might use it. They deal with launch venues, launch sequencing, directories, communities and the follow-up work that decides whether a launch day turns into customers. None of them assume a mailing list, a following or an advertising budget.

Every guide follows the same rules. Claims about a platform come from that platform's own published pages, and each citation carries the date it was last checked, because prices, queues and eligibility rules change without notice. Where a public page did not state a price or a rule, the guide says so rather than guessing. First-person launch accounts are labelled as self-reported and are never treated as a success-rate study.

We do not quote traffic figures, conversion rates or ranking promises for any venue, including ZeroRaised itself. A launch board can tell you how submission works. It cannot tell you how many relevant users you will reach, and a guide that pretends otherwise is selling something.

Start with the decision guides if you are choosing where to launch, use the checklists if you already know, and read the funding and community guides when you want to understand the rules before you post. Each article ends with sourced answers to the questions makers ask most often, and the sources are listed so you can check them yourself.

Editorial title card reading "How to Get Backlinks for a New Startup" beside the orange ZeroRaised mark.

How to Get Backlinks for a New Startup

Get backlinks for a new startup without buying links or spamming inboxes: create citable assets, target relevant pages, pitch specifically and track referrals.

Growth
Editorial title card reading "How to Optimize for AI Search Answers (GEO)" beside the orange ZeroRaised mark.

How to Optimize for AI Search Answers (GEO)

Optimize for AI search answers with direct answers, clear headings, quotable definitions, sources, structured data and crawlable pages that machines can cite.

Growth
Editorial title card reading "How to Submit Your Startup to Directories" beside the orange ZeroRaised mark.

How to Submit Your Startup to Directories

Practical directory submission workflow for bootstrapped startups: qualify the list, build one accurate asset pack, track every form and maintain the listings.

Growth
Editorial title card reading "How to Write a Product Launch Announcement" beside the orange ZeroRaised mark.

How to Write a Product Launch Announcement

Write a product launch announcement that gets read: lead with the problem, show what is usable now, state access clearly and give every channel one next step.

Growth
Orange #FF4517 editorial title card reading "How to Launch on Product Hunt in 2026: Rules, Submission and Launch Day" beside the ZeroRaised mark.

How to Launch on Product Hunt in 2026

How to launch on Product Hunt in 2026, from account eligibility and submission fields to launch timing, support, featuring and relaunch rules.

Growth
Editorial title card reading "How to Write a Show HN Post" beside the orange ZeroRaised mark.

How to Write a Show HN Post That Works

How to write and time a Show HN post using Hacker News's official rules, with title templates, a first-comment structure and a worked example.

Growth