How to Sell Framer Templates (2026 Guide for Makers)

Short answer: build a polished site for one narrow buyer, list it on Framer Marketplace as a paid template (no review, and you keep 100% of each sale), and attach a direct checkout link from Lemon Squeezy, Polar, Contra, Gumroad or Stripe. After payment you deliver a remix link. Price from live listings in your category and market where designers and founders browse.

Every fee, rule and price below comes from Framer's or the vendor's own page, checked on 11 Nov 2026. The advice in between is ours and is marked as such.

TL;DR#

• No review, no cut. Framer says "Templates are published immediately after you submit them" and "For paid templates, you keep 100% of the revenue from each sale" (Framer help).
• You run checkout. "Framer does not process payments or handle transactions", so you paste in a direct payment link and deliver the product yourself (Framer help).
• Checkout fees vary. Lemon Squeezy is 5% + 50¢, Gumroad 10% + $0.50 on direct sales, Polar Starter 5% + 50¢, and Stripe card payments in the US are 2.9% + 30¢ before you deal with tax yourself.
• Prices we saw today: $15 to $129 for paid templates, with many SaaS and agency templates at $69 to $99 (Framer Marketplace, paid).
• Referral income on top. Framer's creators page advertises "50% of their subscription for 12 months when they upgrade" for users you refer (Framer creators).

Disclosure: ZeroRaised is a launch site for bootstrapped products. It has no commercial relationship with Framer or any payment platform named here and earns nothing if you sign up. Template prices are as listed on 11 Nov 2026.

How selling on Framer Marketplace works#

Framer Marketplace is a listing and discovery layer, not a store that takes your money. You list the template and add a checkout URL from any platform "that provides a direct payment link, such as Contra, Stripe, or Gumroad". Framer adds: "Payments are handled outside Framer, so you're responsible for delivering the product to the buyer" (Framer help). In practice you send a remix link after purchase. Publishing a template also enrols you in the Creator Program automatically (Framer help). Framer's creators page lists a "2025 Creator Payout" of $6.5M across all creators (Framer creators), which is a platform total, not a typical seller's income.

The checkout rules you must meet#

Framer lists five requirements. The checkout page should:

• "Go directly to payment, without extra steps or navigation."
• "Clearly show the product and price."
• "Match the price shown in your Marketplace listing."
• "Be publicly accessible, with no login required before purchase."
• "Include a clear refund or cancellation policy."

Our read: the third rule is the one people break. If you run a launch discount on Lemon Squeezy, update the Marketplace price at the same time.

Step by step: publish your first paid template#

1. Build and test. Framer asks you to test across browsers and screen sizes, fix bugs and prepare screenshots before you publish (Framer help).
2. Run the best practices checklist. Framer's template best practices cover originality ("Existing templates have not been reused or lightly modified"), responsiveness, CMS, accessibility, performance and copyright ("Assets are original or properly licensed"). They are recommendations, not requirements, but buyers will check the same things.
3. Create the product at your checkout with the price, the remix link as the delivery and a refund policy.
4. Create the listing. In the Marketplace menu, hover over Creator and choose New Template. Fill in name, byline, description, images, categories, styles, features, preview URL and remix URL.
5. Submit. The template goes live immediately.
6. Post to the Community feed, an optional step in Framer's guide and free distribution to people who already use Framer.

Framer's Academy lesson on selling through Lemon Squeezy adds one useful line: "Keep the product page clear about licensing, included assets, required fonts or Plugins, and how buyers receive updates" (Framer Academy).

Choosing a checkout: fees compared#

Framer takes nothing, so your checkout is your only selling cost. Compare the fee and who handles sales tax and VAT.

Net figures are our arithmetic on published entry fees for a domestic card, before payout fees, currency conversion or tax. Notes:

• Lemon Squeezy says it is "your merchant of record" and that "Transactions made outside of the US may encounter small additional fees."
• Polar adds "+1.5%" for non-US cards, $15 per dispute and Stripe payout fees of "0.25% + $0.25 per payout". Its Pro tier ($20/mo, 3.8% + 40¢) only pays off at volume.
• Gumroad says "We're a Merchant of Record". Its 30% Discover fee applies to buyers found through Gumroad's own marketplace, not buyers using your direct link.
• Contra lists free-plan digital product fees as "Capped 5% (min $3 - max $29)" and says this "does not include payment processing fees charged by third-party providers", so its net figures are before processing.
• Stripe Payment Links are "Included at no additional charge" on standard pricing (Stripe), but Stripe is not a merchant of record, so VAT and sales tax are your job.

Our read: start on Lemon Squeezy or Polar Starter. The difference against raw Stripe is about $1.65 on a $69 sale, and in return someone else handles EU VAT and US sales tax on global sales.

Pick a niche buyers are actually shopping for#

The Marketplace navigation lists more than 40 categories, from Portfolio, SaaS, AI, Fintech and Agency to narrower ones such as Therapy, Weddings, Restaurants, Real Estate, Legal and Conferences (Framer Marketplace).

Our read on picking one:

• Broad categories pay best but are crowded. SaaS, startup and agency templates carry the highest prices we saw, against studios that ship many templates.
• Narrow verticals are easier to win. A therapist, wedding planner or small law firm buyer knows exactly what they want and does not want to adapt a generic SaaS layout.
• Build the buyer's real pages. A SaaS template needs pricing, changelog and blog pages with working CMS. A restaurant template needs a menu and bookings.
• Ship a free template first. Framer says "Free templates can earn affiliate income when users sign up for Framer through your template" (Framer help), and a free one builds your profile and email list.

How to price a Framer template#

Price from the market, not from your hours. Framer's own advice is short: "Research similar templates before setting a price." Here is what paid listings showed on 11 Nov 2026 (Framer Marketplace):

There is no single price per category: portfolios alone run from $15 to $129. Sellers also use every checkout in the fee table, so platform choice does not limit you.

Our read: price a simple portfolio at $15 to $29, a multi-page business, SaaS or agency template with CMS at $49 to $99, and go above $99 only once you have reviews and a recognisable style. The "Pro" naming (Veyro Pro, Lunera Pro, Sentinel Pro) hints at lite versions feeding paid ones.

Licensing, refunds and updates#

Framer does not set these, so they are your policies. Our suggestions:

• Licence. Sell a single-site licence by default and a multi-site or client licence at two to three times the price. Korda's checkout link is labelled single-site, which is the right instinct. State the licence on the checkout page and inside the template.
• Refunds. Framer requires a "clear refund or cancellation policy". A remix link cannot be taken back, so one reasonable option is no refunds after delivery plus a promise to fix bugs. Say it before payment.
• Updates and support. Update the source project and email buyers a fresh remix link. List required fonts and plugins up front, and put a support email inside the template.

The buyer's side: Framer plans#

Your buyer needs a paid Framer site plan to use their own domain. On Framer's pricing page today, Basic is $10/month and Pro is $30/month, both with a "Free custom domain", while on Free "To connect a custom domain, you'll need to upgrade to a paid plan." Say this on your listing.

If buyers upgrade through your remix link, you may earn a referral. Framer's creators page advertises "50% of their subscription for 12 months when they upgrade". Its help centre says "Only templates are eligible for referral commissions" and "Enterprise subscriptions are not eligible" (Framer help), and that "Sign-up links only work for new users", payouts run through Stripe via Dub, and paid ads using affiliate links are not allowed (Framer help).

Worked example: one template's first quarter#

This is an illustration with made-up sales volumes, not a forecast.

• Template: an agency site at $69, sold through Lemon Squeezy. Net per sale on published fees: $65.05.
• Sales: 8 in month one (launch), 5 in month two, 4 in month three. Total 17 sales.
• Template revenue: 17 x $65.05 = $1,105.85.
• Referrals: suppose 3 buyers are new to Framer and upgrade to Basic at $10/month through your link. At the advertised 50% for 12 months, that is 3 x $5 x 12 = $180 over a year, if each stays subscribed.

Our read: referral income is a bonus. The real lever is a catalogue: a second and third template reuse your components and let you sell a bundle.

Distribution: where buyers find you#

Our read: a Marketplace listing alone is a lottery. Stack these:

1. Framer Community feed. Post when you publish and for each update.
2. X and Threads. Short screen recordings of scroll effects and breakpoints show what screenshots cannot. Link the preview URL.
3. Dribbble, Behance and Pinterest, where designers and founders browse layouts. Link each shot to your own site.
4. Your own site. List every template, collect emails with the free one and send launch discounts to that list. Two sellers above use checkout pages on their own domains.
5. Launch sites. Treat each new template as a launch and work through our product launch checklist.

For the general setup across platforms, see our guide to selling digital products online. Still choosing a builder to specialise in? Read our Framer vs Webflow comparison.

A 30-day plan#

Frequently asked questions#

Does Framer take a cut when I sell a template?#

No. Framer's publishing guide says that for paid templates you keep 100% of the revenue from each sale. You still pay the fees of whichever checkout you use, for example 5% + 50¢ on Lemon Squeezy or 10% + $0.50 on Gumroad direct sales.

Do Framer templates go through a review before they are listed?#

No. Framer's help centre says templates are published immediately after you submit them, with no review process or waiting period. Framer publishes a best practices checklist covering originality, responsiveness, accessibility, licensing of assets and support, but it describes these as recommendations rather than requirements.

How do buyers receive a Framer template after paying?#

Framer does not handle the transaction, so delivery is your job. Framer's help centre says creators typically use a remix URL, sent after checkout or in a confirmation email, which lets the buyer add their own copy of the project to their Framer workspace.

Which payment platform should I use to sell Framer templates?#

Framer accepts any platform that gives a direct payment link and names Contra, Stripe and Gumroad as examples. Live listings also use Lemon Squeezy and Polar. Our read: start with a merchant of record such as Lemon Squeezy or Polar (both 5% + 50¢ on their entry tiers) so sales tax and VAT are handled for you.

How much should I charge for a Framer template?#

Look at live Marketplace listings in your category. On 11 Nov 2026 we saw paid templates from $15 to $129, with SaaS and agency templates commonly at $69 to $99 and simpler portfolios from $15 to $19. Our read: price a polished multi-page business template at $49 to $99 and a single-page portfolio lower.

Launch your template studio#

ZeroRaised is a launch directory for products built without institutional VC, and a template studio counts. When your first paid template is live, submit it to ZeroRaised for free, and join the newsletter for more guides on earning from what you build.

Sources#

• Framer Help: How to publish a template, last checked 11 Nov 2026
• Framer Help: Accept payments in the Community, last checked 11 Nov 2026
• Framer Help: How the Creator Program works, last checked 11 Nov 2026
• Framer Help: How affiliate links work, last checked 11 Nov 2026
• Framer template best practices, last checked 11 Nov 2026
• Framer creators page, last checked 11 Nov 2026
• Framer Academy: Sell on Lemon Squeezy, last checked 11 Nov 2026
• Framer pricing, last checked 11 Nov 2026
• Framer Marketplace templates, last checked 11 Nov 2026
• Framer Marketplace paid templates, last checked 11 Nov 2026
• Lemon Squeezy pricing, last checked 11 Nov 2026
• Polar pricing, last checked 11 Nov 2026
• Gumroad pricing, last checked 11 Nov 2026
• Contra pricing, last checked 11 Nov 2026
• Stripe US pricing, last checked 11 Nov 2026
• Stripe Payment Links, last checked 11 Nov 2026